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Proving Your Value to Buyers and Proving Your Value to Sellers

May 8, 2024 10:00 AM - 3:00 PM (PDT)

Description


TWO great classes presented by Dr. Michael Soon Lee, Seminars Unlimited and hosted by WSGVR!

Proving Your Value to Buyers and Proving Your Value to Sellers

10AM to 12PM: Proving Your Value to Buyers -
On October 31, 2023, a court found the National Association of REALTORS® and its members guilty of practices that overcharge sellers by forcing them to pay the broker for the buyers. NAR has changed its Cooperative Compensation Rule to allow listing brokers to offer buyer brokers nothing in compensation when listing a home through the MLS. So if you don’t have an agreement with your buyer to pay you a commission for your services you could help them buy the home of their dreams and be paid NOTHING. Agents must know how to sell the value of their services to buyers, or they will lose clients to those who can show buyers the benefits of signing a Buyer Representation Agreement. Agents must become aware of this new way of doing business or they will lose clients to those who regularly practice Buyer-Brokerage.

1PM to 3PM: Proving Your Value to Sellers - 
Since “The Lawsuit” many home sellers are increasingly questioning the value of the services of listing agents and asking them to reduce their commissions. There are many misunderstandings about the impact of the court ruling but there’s no question that clients are demanding that REALTORS® prove their worth. This program gives agents and brokers the tools to keep your commissions firm in the face of tremendous downward pressure when working with sellers. How much more would you make if you actually got paid what you’re worth?

Click here for a printable flyer.

Meet our speaker! - Dr. Michael Soon Lee, Seminars Unlimited

Dr. Michael Soon Lee, CRS, GRI, has consistently been in the top 10% of agents in America using Buyer Representation Agreements. He has been a broker for over three decades and is the author of eight books including: “Black Belt Negotiating” and “111 Ways to Justify Your Commission”. Dr. Lee has spoken at fourteen National Association of Realtors® conventions and speaks on real estate throughout the world.

Location

West San Gabriel Valley REALTORS®

Live/In-Person

Pricing

Pre-Register Special:
   $30 for BOTH classes
   or
   $20 for ONE class

Day of the Class/At the Door/May 8th: $35 for both classes or $25 for one class or $15 if you had already register for one class and decide to add the second class.

Lunch will be provided.

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Contact Information

West San Gabriel Valley REALTORS®
Name: Phong Ton
Phone: (626) 288-6212
Email: phong@wsgvar.com
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